About Colibid
Colibid is a pioneering mortgage auction platform that streamlines the mortgage application process. Users apply for mortgages from multiple banks through a single platform. The system retrieves necessary documents in 4 minutes, then initiates a 3-day reverse auction where banks and brokers bid with the best mortgage conditions.
The Challenge
Colibid required better customer communication channels. The company integrated WhatsApp into their Zendesk Suite CRM system using Zendesk Sunshine Conversations and Respira's WhatsApp Connector. This overcame Meta's outbound messaging restrictions and enabled post-24-hour customer re-engagement.
The Solution
By implementing the WhatsApp Connector, Colibid gained:
- Template-based messaging
- Single notifications
- Bulk messaging with personalized fields
- Streamlined resource allocation
- Simplified mortgage application process
In Their Own Words
"We want the process of searching, choosing and taking out the best mortgage to be as simple and quick as possible. Communicating through customers' preferred channels is essential. Respira's WhatsApp Connector makes that feasible."
— Elena Gutierrez, CMO & Co-founder, Colibid
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